Open Competition for Media Strategy, Planning and Buying 460
Awarded to Spark Foundry for €900,000.
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Amounts and figures
Description
The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student recruitment. The appointed agency will be responsible for the planning, negotiation, and purchasing of advertising space across a range of channels including TV, radio, print, video on demand, digital audio (e.g. podcasts and streaming platforms), and out of home (OOH) advertising. Social media and Google advertising are covered by a separate tender process. Key requirements include the development of integrated media plans that deliver strong reach and engagement among domestic and international student audiences. Priority services include media planning and buying, market insight, campaign tracking and reporting, and budget optimisation. The successful agency will work closely with the university’s in-house marketing team to understand our target personas and translate those personas into targeted ad buying campaigns that align with our brand, our recruitment objectives, and the broader goals of the University Strategic Plan 2023 to2028.
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Quality | see tender documents | — |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| LOT-0001 | Spark Foundry | €900,000 | 3 | 30 January 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00132590-2026 | 25 February 2026 |
| OJS | 39/2026 | 25 February 2026 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €900,000.
- Who is the buyer of this tender?
- The contracting authority is Maynooth University (European Union).
- How can I bid for public tenders in the European Union?
- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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