Open Competition for Media Strategy, Planning and Buying 460
Buyer: Maynooth University
- Published
- 26 November 2025
- Submission deadline
- 9 January 2026, 12:00
- Estimated value
- €900,000
- Place of performance
- IE061
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00784839-2025
- Reference
- 302bf919-6ed7-4d83-b923-befa24dab78b
- Official source
- Official source
CPV codes
- 71316000Servicios de consultoría en telecomunicaciones
- 79340000Servicios de publicidad y de marketing
- 79341000Servicios de publicidad
- 79341100Servicios de consultoría en publicidad
- 79341200Servicios de gestión publicitaria
Description
The objective of this RFT is to appoint a media buying agency to support Maynooth University’s advertising strategy, with a strong focus on student recruitment. The appointed agency will be responsible for the planning, negotiation, and purchasing of advertising space across a range of channels including TV, radio, print, video on demand, digital audio (e.g. podcasts and streaming platforms), and out of home (OOH) advertising. Social media and Google advertising are covered by a separate tender process. Key requirements include the development of integrated media plans that deliver strong reach and engagement among domestic and international student audiences. Priority services include media planning and buying, market insight, campaign tracking and reporting, and budget optimisation. The successful agency will work closely with the university’s in-house marketing team to understand our target personas and translate those personas into targeted ad buying campaigns that align with our brand, our recruitment objectives, and the broader goals of the University Strategic Plan 2023 to2028.
Official publications
- TED · 00784839-2025 · 26 November 2025
- OJS · 228/2025 · 26 November 2025
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 9 January 2026, 12:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is €900,000.
- Who is the buyer of this tender?
- The contracting authority is Maynooth University (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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