Measure of the Garden Market Study
Awarded to Behaviour and Attitudes Marketing Research for €90,000.
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Amounts and figures
Description
Bord Bia requests tenders from suitably experienced and qualified service providers to provide a measure of the ‘Size of the Gardening Products Related Market and Household Landscape Services in Ireland (for 2025)’. This data/information will then be used as the basis for influencing decision making, surrounding the purchasing of plants and garden products in Ireland (ROI) – with a particular emphasis on increasing plant sales. The data will also inform Bord Bia communications around gardening and the size of the garden market. Research findings should facilitate better informed management and organisation of providers of plants/garden products and landscape services. The findings should direct businesses to establish the best product or service mix offering to maximise sales in the current economic environment.
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Quality | Quality @ 80% | 80% |
| Cost | Cost @ 20% | 20% |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| LOT-0001 | Behaviour and Attitudes Marketing Research | €90,000 | 2 | 20 June 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00478536-2025 | 22 July 2025 |
| OJS | 138/2025 | 22 July 2025 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €90,000.
- Who is the buyer of this tender?
- The contracting authority is Bord Bia (Irish Food Board) (European Union).
- How can I bid for public tenders in the European Union?
- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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