Invitation to tender for Bord Bia's Consumer Lifestyle Trend - Cultivate
Awarded to Brand Genetics Ltd. for €345,000.
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Amounts and figures
Description
In 2023 Bord Bia undertook a significant update of its Consumer Lifestyle Trends programme, a programme that has been in existence for 18 years now. This body of work now known as Cultivate reflects on the big picture macro trends influencing emerging consumer behaviours which are likely to impact the food and drinks industry. The programme was developed to help Irish food and drink companies build a more consumer centric culture and create more futures focused perspectives within their businesses. As such, the programme is designed to help businesses enhance their strategic planning, tactical responsiveness, and organisational agility, driving NPD, innovation and overall business decision making. The recent update has brought new momentum to engagement with our trends programme. As well as using the content with client companies, it provides a backdrop to much of Bord Bia’s own consumer insight work, informing many of Bord Bia’s thought leadership studies and providing context and direction for much of the organisation’s bespoke client work whilst also being used extensively by internal teams to deliver various work streams. Over the years, in addition to the headline report, the …
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Cost | Quality @ 80% | 80% |
| Quality | Quality @ 80% | 80% |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| LOT-0001 | Brand Genetics Ltd. | €345,000 | 7 | 9 March 2026 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00326043-2026 | 12 May 2026 |
| OJS | 91/2026 | 12 May 2026 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €345,000.
- Who is the buyer of this tender?
- The contracting authority is Bord Bia (Irish Food Board) (European Union).
- How can I bid for public tenders in the European Union?
- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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