Her Moves Campaign Management and Activation
Awarded to ByCon Consulting Ltd t/a Titan Experience for €600,000.
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Amounts and figures
Description
The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find something that moves them. Sport Ireland is looking to appoint an agency to build on the work to date, and continue to manage and activate the communications and promotional side of this campaign to reach and inspire even move girls to get involved in sport and physical activity. The service and deliverables should ensure a campaign that speaks to teenage girls, particularly those who are inactive or disengaged, reframes what sport is, opens their eyes to more opportunities and results in girls embracing sport and physical activity and wanting to share their experiences. Creative support to campaign stakeholders, partners and programme providers is a key component of this service as well as ensuring the Her Moves website and social channels are active and well-resourced with relevant content. In summary: a) Support business as usual for the campaign (social media management, website management, promoting the programme of activity). b) Create and deliver a 24-month marketing strategy that raises awareness of the campaign to attract an…
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Quality | Resources proposed, Service Delivery proposal | — |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| LOT-0001 | ByCon Consulting Ltd t/a Titan Experience | €600,000 | 7 | 11 December 2023 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00351699-2025 | 2 June 2025 |
| OJS | 104/2025 | 2 June 2025 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €600,000.
- Who is the buyer of this tender?
- The contracting authority is Sport Ireland (European Union).
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- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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