Her Moves Campaign Management and Activation
Buyer: Sport Ireland
- Published
- 2 June 2025
- Estimated value
- €600,000
- Place of performance
- IE061
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 00351699-2025
- Reference
- 54ba2758-9dbd-465e-870b-52bb193a7ee4
- Official source
- Official source
CPV codes
- 79416200Servicios de consultoría en relaciones públicas
- 72224000Servicios de consultoría en gestión de proyectos
- 73000000Servicios de investigación y desarrollo y servicios de consultoría conexos
- 79342000Servicios de marketing
Description
The Her Moves campaign was developed and launched in March 2023 to inspire, motivate and encourage more teenage girls in Ireland to be active and find something that moves them. Sport Ireland is looking to appoint an agency to build on the work to date, and continue to manage and activate the communications and promotional side of this campaign to reach and inspire even move girls to get involved in sport and physical activity. The service and deliverables should ensure a campaign that speaks to teenage girls, particularly those who are inactive or disengaged, reframes what sport is, opens their eyes to more opportunities and results in girls embracing sport and physical activity and wanting to share their experiences. Creative support to campaign stakeholders, partners and programme providers is a key component of this service as well as ensuring the Her Moves website and social channels are active and well-resourced with relevant content. In summary: a) Support business as usual for the campaign (social media management, website management, promoting the programme of activity). b) Create and deliver a 24-month marketing strategy that raises awareness of the campaign to attract an…
Award criteria
- Quality — Resources proposed, Service Delivery proposal
Awards
| Awarded to | Amount | Date |
|---|---|---|
| ByCon Consulting Ltd t/a Titan Experience | €600,000 | — |
Official publications
- TED · 00351699-2025 · 2 June 2025
- OJS · 104/2025 · 2 June 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €600,000.
- Who is the buyer of this tender?
- The contracting authority is Sport Ireland (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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