EV2673C IUA RFT for the provision of a Digital Communications and Marketing Programme for MicroCreds
- Published
- 14 November 2023
- Submission deadline
- 11 December 2023, 16:00
- Estimated value
- €250,000
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00691848-2023
- Reference
- 1022c94d-f135-4b8b-b764-ea78d1259797
- Official source
- Official source
CPV codes
- 79413000Servicios de consultoría en gestión de marketing
- 79342000Servicios de marketing
- 79340000Servicios de publicidad y de marketing
- 79000000Servicios a empresas: legislación, mercadotecnia, asesoría, selección de personal, imprenta y seguridad
- 79342100Servicios de marketing directo
- 72212480Servicios de desarrollo de software de ventas, mercadotecnia e inteligencia empresarial
Description
The IUA is currently seeking tenders to secure the provision of a highly experienced, professional, motivated, and engaged Digital and Content Marketing Agency to work exclusively with the IUA to build, develop and implement a fully integrated, fully managed, precisely targeted digital communications and marketing programme throughout 2024. The successful company will work with the IUA’s MicroCreds Communications Manager and Project stakeholders to plan and implement a digital marketing strategy, comprising multiple campaigns for specific audiences with the aims of; • Increasing overall awareness of micro-credentials, • Driving traffic to and engagement with MicroCreds.ie, • Building awareness of partner course provisions to our target audiences, • Driving leads and interest with the ultimate goal of conversion to applications across each of our 7 project partner universities. Individual campaigns within the programme will be required and will deliver consistency and strength in brand. Activities carried out by the IUA will focus on key recruitment windows for our partner universities (outlined below) and will be supported by local activities carried out independently by partner un…
Official publications
- TED · 00691848-2023 · 14 November 2023
- OJS · 219/2023 · 14 November 2023
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 11 December 2023, 16:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is €250,000.
- Who is the buyer of this tender?
- The contracting authority is Education Procurement Service (EPS) (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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