European Potato Promotion Campaign
VZW Vlaams Centrum voor Agro- en Visserijmarketing
Open until 3 December 2026.
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Amounts and figures
Description
From 2020 to 2025, VLAM, CNIPT, Bord Bia and Europatat collaborated on the European fresh potato promotion campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536”. Building on this experience, the four organisations are joining forces for a new three-year information and promotion campaign, co-funded by the European Union. The new campaign offers an opportunity to develop a fresh and distinctive creative concept. While lessons from the previous campaign can serve as inspiration, we expect an original, new approach, without being bound by the branding, slogan or visual identity of the previous campaign. The new campaign wants to stimulate the consumption of fresh potatoes at EU level and more specifically in three countries, i.e. Belgium (Flanders), France and Ireland. Target group of the campaign is people between 25 and 44 years old The communication objective of the new campaign is to highlight the ease of use (convenience) and versatility of fresh potatoes (pleasure) and their place in a contemporary lifestyle and a healthy, balanced and sustainable diet. The campaign activities include a mix of promotional activities, some implemented in all target countri…
Lots (3)
| Lot | Description | CPV code | Amount |
|---|---|---|---|
| 1 | VLAM/2026/12 - 1 - Common actions | 79340000 Advertising and marketing services | — |
| 2 | VLAM/2026/12 - 2 - Actions France | 79340000 Advertising and marketing services | — |
| 3 | VLAM/2026/12 - 3 - Actions Ireland | 79340000 Advertising and marketing services | — |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 762192-2026 | 3 November 2026 |
| OJS | 213/2026 | 3 November 2026 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 3 December 2026, 11:00. Check the official source, as dates can be modified.
- Who is the buyer of this tender?
- The contracting authority is VZW Vlaams Centrum voor Agro- en Visserijmarketing (European Union).
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