CRM Marketing solution
Buyer: Veikkaus Oy
- Published
- 15 October 2024
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 00623382-2024
- Reference
- 1979da14-c62e-4b37-9af3-1df34d3ad083
- Official source
- Official source
CPV codes
- 72000000Servicios TI: consultoría, desarrollo de software, Internet y apoyo
- 48000000Paquetes de software y sistemas de información
Description
Veikkaus want to acquire a fully automated CRM marketing solution that can coordinate efficient and timely customer interactions across various online and offline channels. The main features of the proposed solution should cover the following high-level aspects: • Customer Data Platform (CDP) • Marketing Automation • Marketing Content & Bonuses • Omni-channel Messaging • Segmentation & Personalisation • Analytics See more detailed information in call for tenders and it´s annexes.
Award criteria
- Price — The tenderer with the lowest price accoring to Annex 3 Pricing form (cell C76) gets full points according to the weight value, and the points of other tenderers are proportional to the offer of the…
- Quality — Annex 2 Requirements 20 points The offer with the highest score gets full quality points and the points of other offers are calculated using a formula (Score obtained/highest score obtained) *…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| OPTIMOVE UK LIMITED | — | — |
Official publications
- TED · 00623382-2024 · 15 October 2024
- OJS · 201/2024 · 15 October 2024
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Frequently asked questions
- Who is the buyer of this tender?
- The contracting authority is Veikkaus Oy (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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