Creative and Digital Campaign Services to the Irish Defence Forces
Awarded to The Public House for €450,000.
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Amounts and figures
Description
The requirement is for the creation of digital and traditional advertising content for the Irish Defence Forces (DF). This content will form the basis for recruitment advertising over the next 4 to 5 years across the Defence Forces. The Defence Forces comprise the Army, Air Corps, Naval Service and the Reserve Defence Forces (Army and Navy). Recruitment is a critical component of maintaining the operational effectiveness and readiness of the Defence Forces, and therefore, a steady influx of talented individuals is required to join its ranks and fulfil roles across a range of appointments. The objective is to enhance the visibility of recruitment opportunities and increase the application pool for these categories, while ensuring the advertisement campaigns align with Defence Forces’ recruitment objectives, branding guidelines, and diversity strategies. The Defence Forces has identified that there is a gap in knowledge amongst the public regarding the range of careers available in the DF and this is very evident amongst females in the 18-39 age bracket (Fleishman Hillard, 2024). The aim of these advertising campaigns would be to bridge this knowledge gap amongst all potential induct…
Award criteria
| Type | Criterion | Weight |
|---|---|---|
| Cost | Cost is 250 | — |
| Quality | Quality is 750 | — |
Awards
| Lot | Awarded to | Amount | Bids received | Date |
|---|---|---|---|---|
| LOT-0001 | The Public House | €450,000 | 13 | 28 July 2025 |
Official publications
| Medium | Reference | Date |
|---|---|---|
| TED | 00753877-2025 | 13 November 2025 |
| OJS | 219/2025 | 13 November 2025 |
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €450,000.
- Who is the buyer of this tender?
- The contracting authority is Irish Defence Forces_1144 (European Union).
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- Bids are submitted through the official public procurement portal in the European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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