2415-2 Provision of Strategic Positioning Work for An Post Mobile
Buyer: An Post_391
- Published
- 22 January 2026
- Estimated value
- €1
- Place of performance
- IE061
- Procedure
- comp-dial
- Lots
- 1
- Notice number
- 00047991-2026
- Reference
- 76580c73-4474-40ea-a177-7e457a1ccee4
- Official source
- Official source
CPV codes
- 79310000Servicios de estudios de mercado
Description
An Post needs to define how the ‘Making Better Happen’ brand platform translates into a clear, distinctive and actionable brand positioning for the An Post Mobile business category. While the master brand positioning sets an overarching direction for the company, it has not yet been interpreted or expressed at a category level. This project will determine what the brand positioning means specifically for An Post Mobile — clarifying the role the category plays in delivering on the overall brand promise, and how it should manifest in market communications, experiences, and behaviours.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Bricolage | €0 | — |
Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €1.
- Who is the buyer of this tender?
- The contracting authority is An Post_391 (European Union).
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