0041 - Qualification System for the Provision of Search and Generative Engine Optimisation (SEO and GEO) Services
Buyer: An Post_391
- Published
- 22 May 2026
- Place of performance
- IE061
- Procedure
- neg-w-call
- Lots
- 1
- Notice number
- 00352987-2026
- Reference
- 4b553efe-7573-46de-83f7-d2784baf301c
- Official source
- Official source
CPV codes
- 72000000Servicios TI: consultoría, desarrollo de software, Internet y apoyo
- 72212100Servicios de desarrollo de software específico de un sector económico
- 72212219Servicios diversos de desarrollo de software de conexión en red
- 72212220Servicios de desarrollo de software de Internet e intranet
- 72212222Servicios de desarrollo de software de servidores web
- 72212331Servicios de desarrollo de software de gestión de proyectos
- 72212451Servicios de desarrollo de software de planificación de recursos empresariales
- 72212460Servicios de desarrollo de software analítico, científico, matemático o predictivo
Description
An Post is seeking to establish a Qualification Panel of suppliers capable of delivering the services as follows. As of 2026, An Post has an established digital presence across a range of products and services, with AnPost.com acting as its primary customer-facing digital platform. As well as being a key acquisition channel, organic search plays a critical role in enabling customers to discover, access and engage with An Post services. Aligned with An Post’s wider Digital strategy and the rapidly fragmenting search landscape, An Post is seeking to establish a panel of suppliers capable of supporting both traditional Search Engine Optimisation (SEO) and emerging AI Search and Generative Engine Optimisation (GEO), ensuring sustained visibility across current and future search environments. This panel will cover strategic advisory, optimisation execution, technical deployment, and performance measurement and reporting activities related to enhancing An Post’s visibility in traditional and emerging search engines. The Qualification Panel may remain open for a period of up to 10 years.
Frequently asked questions
- Who is the buyer of this tender?
- The contracting authority is An Post_391 (European Union).
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