West Midlands Visitor Pass Distribution Partner
- Published
- 2 May 2025
- Submission deadline
- 23 May 2025
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 2
- Notice number
- 018870-2025
- Reference
- ocds-h6vhtk-050c8b
- Official source
- Official source
CPV codes
- 79340000Advertising and marketing services
- 79342000Marketing services
- 79342100Direct marketing services
Description
The West Midlands Growth Company has a requirement to establish an agreement with one supplier to provide sales, distribution, and marketing services for the Birmingham and West Midlands Pass on a commission only / concession basis. The Birmingham and West Midlands Pass offers visitors a bundled package of discounts to popular attractions, activities, experiences, bars, restaurants and transportation options. It is a digital, mobile-friendly solution that gives admission to visitors to multiple attractions with a single ticket, with live data feeds directly into attractions. The pass is available for a fixed period (1 day, 2-day, and 3-day). The Birmingham and West Midlands Pass is now live and available for customers to purchase from birminghamandwestmidlandspass.com . To maximise sales of the pass, we need to build a distribution network internationally that includes third-party sellers (OTAs), affiliates (which include local resellers), and content/media/influencers. By partnering with an expert pass distributor, they can manage this process with the publishers (including the management of the software, financing, and relationships). We are seeking to contract with one s…
Official publications
- FTS · 018870-2025 · 2 May 2025
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 23 May 2025. Check the official source, as dates can be modified.
- Who is the buyer of this tender?
- The contracting authority is WEST MIDLANDS GROWTH COMPANY LIMITED (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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