Web Optimisation Platform

Published

9 December 2024

Place of performance

UKK4

Procedure

Open procedure

Lots

1

Notice number

039669-2024

Reference

ocds-h6vhtk-04b532

Official source

Official source

CPV codes

• 72000000IT services: consulting, software development, Internet and support

Description

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

Official publications

• FTS · 039669-2024 · 9 December 2024

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Frequently asked questions

Who is the buyer of this tender?

The contracting authority is UNIVERSITY OF EXETER (United Kingdom).

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