UOW962 - Advertising and Media Buying Services
Buyer: University of Worcester
- Published
- 10 July 2025
- Estimated value
- £920,000
- Procedure
- Restricted procedure
- Lots
- 1
- Documents
- 2
- Notice number
- 039085-2025
- Reference
- ocds-h6vhtk-0515f2
- Official source
- Official source
CPV codes
- 79341000Advertising services
Description
The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester. The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions. The University seeks an agency that will: • Deliver integrated media planning and buying services. • Provide strategic insights and recommendations. • Ensure value for money through cost-effective ad placements and discounts. • Manage campaigns proactively with data-driven optimisations. • Advise on emerging advertising trends and innovations.
Official publications
- FTS · 039085-2025 · 10 July 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £920,000.
- Who is the buyer of this tender?
- The contracting authority is University of Worcester (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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