TEN-2324-001 Digital Media Services for a test and learn Programmatic Campaign
- Published
- 9 July 2024
- Submission deadline
- 8 August 2024
- Estimated value
- £300,000
- Place of performance
- UK
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 020978-2024
- Reference
- ocds-h6vhtk-047c13
- Official source
- Official source
CPV codes
- 79341100Advertising consultancy services
- 79342000Marketing services
- 79413000Marketing management consultancy services
Description
By the nature of auto enrolment, the majority of our members are generally disengaged. They are enrolled by their employer, meaning that they don’t actively choose us, or have to actively engage with their pension scheme to start saving. Despite the size of our member base (13 million total members), awareness of Nest is very low; unprompted brand awareness currently stands at only 3%, at UK population level. And a significant number of Nest members aren’t aware that they have a pension pot with Nest. One of Nest’s strategic priorities is to increase the proportion of members engaging with their online accounts, by means of activating their accounts or logging into their accounts at least once a year. Nest is not currently able to use digital advertising on an always-on basis. Instead, we have been taking a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them. We have so far conducted two test campaigns in 2022 and 2023, which were successful, resulting in conversions which were double our original target. We are now looking to implement our third programmatic test a…
Official publications
- FTS · 020978-2024 · 9 July 2024
Other tenders from National Employment Savings Trust (NEST)
- Provision of Fund Administration, Custody and Related Services
- Provision of Retirement Consultancy Services
- TEN-2324-037 Nest Invest Strategic Evolutionary Consultancy Value Increase
- https://nesttenders.bravosolution.co.uk/
- Provision of purpose consultancy services Framework Agreement for Nest Corporation
- Provision of a test and lean Digital Programmatic Campaign
- Provision of Digital Brand Portal Services
- https://nesttenders.bravosolution.co.uk/
- Provision of Brand Planning Services
- https://nesttenders.bravosolution.co.uk/
Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 8 August 2024. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £300,000.
- Who is the buyer of this tender?
- The contracting authority is National Employment Savings Trust (NEST) (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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