subscription to Adwanted Connected, data, analysis, networking
Buyer: Ofcom
- Published
- 12 September 2025
- Estimated value
- £30,015
- Place of performance
- UK
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 056102-2025
- Reference
- ocds-h6vhtk-059937
- Official source
- Official source
CPV codes
- 79980000Subscription services
Description
1 year subscription to Adwanted Connected (previously called Mediatel Connected), data, analysis, networking The service is available to everyone in Ofcom. It enables any Ofcom colleague to access a very rich set of media data. Adwanted provides access to wide range of media data - TV and radio audience data, advertising statistics, radio listening figures, newspaper ABC and NRS data. They are have data on podcasts supply-side too. The service gives us access to an invaluable time-series of data readily available to put into Excel for further analysis. The Connected Consumer statistics give us access to video-on-demand data we cannot get elsewhere. It has also given us YouGov survey data on Voice Assistants which we are currently using to inform our work on the Media Bill preparation The regional mapping tool is unique, integrating Rajar data with regional press and even outdoor advertising. It has been used in a study of BBC local radio station coverage (an ongoing monitoring project), and in the recent decision on BBC Radio Cymru 2. We use it to map postcode level data to the Total Survey Areas (TSAs) by which local radio stations’ audience is measured. Adwanted covers some edg…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Mediatel Limited t/a Adwanted UK, | — | — |
Official publications
- FTS · 056102-2025 · 12 September 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £30,015.
- Who is the buyer of this tender?
- The contracting authority is Ofcom (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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