RBGKEW1483 Legacy Proposition Development
- Published
- 27 November 2025
- Estimated value
- £36,000
- Place of performance
- UKC
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 077658-2025
- Reference
- ocds-h6vhtk-05ea1a
- Official source
- Official source
CPV codes
- 79413000Marketing management consultancy services
Description
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: • Strategy development and audience insight • Proposition development • Key messages • Case studies Creative development, media buying and activation are not part of this brief.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Legacy Futures | — | — |
Official publications
- FTS · 077658-2025 · 27 November 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £36,000.
- Who is the buyer of this tender?
- The contracting authority is Board of Trustees of the Royal Botanic Gardens Kew (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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