RBGKEW1483 Legacy Proposition Development
Reference ocds-h6vhtk-05ea1a · Board of Trustees of the Royal Botanic Gardens Kew
Awarded to Legacy Futures for £36,000.
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Amounts and figures
Description
We are looking for support from a specialist legacy consultancy to develop a legacy marketing proposition using the new brand framework. The objective is to develop a proposition that uses Kew's cause messaging to grow awareness of legacy giving at Kew, inspires new audiences to enquire about leaving a legacy to Kew in their Will and helps engage our current enquirer and intends base. The scope of this project it: • Strategy development and audience insight • Proposition development • Key messages • Case studies Creative development, media buying and activation are not part of this brief.
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | Legacy Futures | £36,000 | — |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 077658-2025 | 27 November 2025 |
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