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Awarded United Kingdom Services

RBGKEW1375 - RBG Kew Visitor Insights Programme (VIP)

Buyer: Royal Botanic Gardens, Kew

Published
1 April 2025
Estimated value
£205,500
Place of performance
UKI
Procedure
Open procedure
Lots
1
Notice number
012267-2025
Reference
ocds-h6vhtk-04c075
Official source
Official source

Description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback.

Awards

Awarded toAmountDate
DJS Research — —

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £205,500.
Who is the buyer of this tender?
The contracting authority is Royal Botanic Gardens, Kew (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.