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Awarded United Kingdom Supplies

Provision of branded merchandise for onsite shop

Buyer: THE UNIVERSITY OF BIRMINGHAM

Published
20 October 2025
Estimated value
£350,000
Place of performance
UK
Procedure
Direct award
Lots
1
Notice number
066651-2025
Reference
ocds-h6vhtk-05cf9e
Official source
Official source

CPV codes

Description

Infinity was the approved supplier for branded merchandise for the University's on-campus gift shop, which was operated externally by Unique. Infinity also operated the online merchandise store, with fulfilment of online orders managed by Unique. All merchandise supplied by Infinity to Unique was approved by the University's brand team, with under signed Heads of Terms for use of branding valid until July 2027. Following Unique's unexpected liquidation last week, both the physical gift shop and the online store ceased operations immediately. This has resulted in a complete halt in the availability of official University merchandise, which is considered as negatively impacting the student experience and posing a risk to brand reputation. To mitigate this disruption, the University is implementing a contingency plan to bring all aspect of the gift shop including merchandise operations in-house. To ensure continuity and maintain brand integrity, immediate access to branded stock is required - stock that aligns with previously approved designs and possibly stock items acquired from the liquidator. Infinity is uniquely positioned to supply this merchandise without delay, given their exi…

Awards

Awarded toAmountDate
Infinity Incorporated Limited £350,000 —

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £350,000.
Who is the buyer of this tender?
The contracting authority is THE UNIVERSITY OF BIRMINGHAM (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.