Pantomime Procurement
Buyer: Reading Borough Council
- Published
- 14 May 2026
- Place of performance
- UKJ11
- Lots
- 1
- Notice number
- 044575-2026
- Reference
- ocds-h6vhtk-0692b3
- Official source
- Official source
CPV codes
- 92300000Entertainment services
Description
The Hexagon, Reading's largest entertainment venue, delivers a wide-ranging and diverse programme of events throughout the year. The annual pantomime represents the most commercially significant and strategically important component of the venue's programme. In 2022, a formal procurement process was undertaken to appoint Imagine Theatre as the pantomime production partner. This contract is now approaching its conclusion, with Aladdin (2026/27) being the final production under the current agreement, which ends in February 2027. To ensure continuity of delivery, audience engagement, and timely marketing and production planning, The Hexagon must enter into a new pantomime production contract by Autumn 2026, enabling full preparation for the 2027/28 pantomime season. The appointment of a pantomime production partner is a critical procurement for The Hexagon, given the pantomime's status as the venue's most commercially significant and strategically important annual event. A formal procurement process is required to ensure compliance with public sector procurement regulations, secure best value, promote fair competition, and mitigate financial and operational risk. Early market engageme…
Official publications
- FTS · 044575-2026 · 14 May 2026
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