Media Buying Services
Buyer: HM Revenue & Customs
- Published
- 17 July 2026
- Estimated value
- £120,000,000
- Place of performance
- UK
- Procedure
- Restricted procedure
- Lots
- 1
- Notice number
- 067753-2026
- Reference
- ocds-h6vhtk-06b010
- Official source
- Official source
CPV codes
- 79340000Advertising and marketing services
Description
HMRC delivers a range of communications and advertising activity in support of departmental objectives and wider Government priorities. To support the effective delivery of these campaigns, HMRC requires access to specialist media buying services, including market expertise, industry tools, systems and resources that are not available in-house. In line with cross-government arrangements, departments are required to utilise centrally appointed media buying services for the purchase of advertising media space. These arrangements help to ensure value for money, consistency, coordination of activity across Government and access to specialist capabilities. This requirement is not new and relates to the continuation of existing media buying services currently used by HMRC. The contract will ensure ongoing access to compliant media buying provision, supporting the delivery of future communications and advertising activity as required. The estimated contract value reflects anticipated expenditure over the life of the agreement and does not represent a guaranteed commitment of spend.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| WAVEMAKER LIMITED | — | — |
Official publications
- FTS · 067753-2026 · 17 July 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £120,000,000.
- Who is the buyer of this tender?
- The contracting authority is HM Revenue & Customs (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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