MANAGED SERVICE PROVIDER FOR ADVERTISING ON THE TFL WEBSITE AND TFL GO APP
Buyer: Transport for London
- Published
- 27 October 2025
- Estimated value
- £3,000,000
- Place of performance
- UKC
- Lots
- 1
- Notice number
- 068719-2025
- Reference
- ocds-h6vhtk-05d49e
- Official source
- Official source
CPV codes
- 79341200Advertising management services
Description
Transport for London (TfL) is seeking to appoint an experienced Managed Service Provider to oversee its online advertising concession and optimise revenue across its digital estate, specifically the TfL website (tfl.gov.uk) and the TfL Go mobile app. These platforms are central to TfL's digital engagement strategy, serving millions of Londoners and visitors with real-time travel information, journey planning tools, and account services. The appointed partner will be responsible for managing and optimising digital advertising operations, including programmatic advertising via platforms such as Google Ad Manager 360, delivering high-quality direct sales, and identifying new monetisation opportunities. The service must balance commercial performance with user experience, brand safety, and full compliance with TfL's advertising policy and regulatory obligations. Scope of the Opportunity TfL is seeking a partner to provide a fully managed service for advertising on both the TfL website and TfL Go app: TfL Website (tfl.gov.uk) Based on the monthly averages from October 2024 to September 2025, the TfL website has delivered: ~6.6 million unique users ~15.5 million visits ~62.7 mill…
Official publications
- FTS · 068719-2025 · 27 October 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £3,000,000.
- Who is the buyer of this tender?
- The contracting authority is Transport for London (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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