Large Digital Advertising Screens Concession Contract
Buyer: Cardiff Council
- Published
- 8 September 2025
- Estimated value
- £3,125,416
- Place of performance
- UKL22
- Procedure
- Open procedure
- Notice number
- 054814-2025
- Reference
- ocds-h6vhtk-052aa9
- Official source
- Official source
CPV codes
- 79340000Advertising and marketing services
Description
The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements. The overall contract will be awarded for 10 years with the option to extend for two 12 month periods. This requirement previously went out to market under PCR 2015 on 31st January 2025. For the initial procurement a Prior Information Notice was issued on 23rd July 2024. This notice sought Expressions of Interest and input from the market on the structure of the tender. A tender process was issued but was withdrawn and has now being re-issued under the Procurement Act 2023
Lots (15)
| Lot | Description | CPV code | Amount |
|---|---|---|---|
| 1 | Lot 1 | 79340000 Advertising and marketing services | — |
| 2 | Lot 2 | 79340000 Advertising and marketing services | — |
| 3 | Lot 3 | — | — |
| 4 | Lot 4 | 79340000 Advertising and marketing services | — |
| 5 | Lot 5 | 79340000 Advertising and marketing services | — |
| 6 | Lot 6 | — | — |
| 7 | Lot 7 | 79340000 Advertising and marketing services | — |
| 8 | Lot 8 | 79340000 Advertising and marketing services | — |
| 9 | Lot 9 | 79340000 Advertising and marketing services | — |
| 10 | Lot 10 | — | — |
| 11 | Lot 11 | — | — |
| 12 | Lot 12 | — | — |
| 13 | Lot 13 | — | — |
| 14 | Lot 14 | — | — |
| 15 | Lot 15 | 79340000 Advertising and marketing services | — |
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Route Sales & Media Limited | £870,000 | 8 September 2025 |
| Route Sales & Media Limited | £555,000 | 8 September 2025 |
| Route Sales & Media Limited | £555,000 | 8 September 2025 |
| Route Sales & Media Limited | £555,000 | 8 September 2025 |
| Route Sales & Media Limited | £227,500 | 8 September 2025 |
| Bauer Media Outdoor UK Ltd | £157,444 | 8 September 2025 |
| Primesight Limited | £110,972 | 8 September 2025 |
| Route Sales & Media Limited | £94,500 | 8 September 2025 |
Official publications
- FTS · 054814-2025 · 8 September 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £3,125,416.
- Who is the buyer of this tender?
- The contracting authority is Cardiff Council (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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