Google Analytics Renewal
Buyer: University of Portsmouth Higher Education Corporation
- Published
- 29 April 2026
- Estimated value
- £74,400
- Place of performance
- UK
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 039348-2026
- Reference
- ocds-h6vhtk-068e45
- Official source
- Official source
CPV codes
- 48000000Software package and information systems
- 72000000IT services: consulting, software development, Internet and support
Description
The University intends to enter into a two-year contract for the renewal of its Google Analytics 4 (GA4) enterprise licence, including ongoing support services. GA4 is a business‑critical web analytics platform used across the University's public‑facing websites and digital marketing channels to provide unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud. The contract will ensure continuity of service, data integrity, and interoperability with the University's established analytics infrastructure. The services will be provided via an approved Google reseller under an educational pricing arrangement. The contract has a value of £74,400 over two years.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Serpico Marketing Solutions Ltd | — | — |
Official publications
- FTS · 039348-2026 · 29 April 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £74,400.
- Who is the buyer of this tender?
- The contracting authority is University of Portsmouth Higher Education Corporation (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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