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Awarded United Kingdom Services

Google Analytics Renewal

Buyer: University of Portsmouth Higher Education Corporation

Published
29 April 2026
Estimated value
£74,400
Place of performance
UK
Procedure
Direct award
Lots
1
Notice number
039348-2026
Reference
ocds-h6vhtk-068e45
Official source
Official source

CPV codes

Description

The University intends to enter into a two-year contract for the renewal of its Google Analytics 4 (GA4) enterprise licence, including ongoing support services. GA4 is a business‑critical web analytics platform used across the University's public‑facing websites and digital marketing channels to provide unsampled performance reporting, stakeholder dashboards, and integrated reporting with existing systems such as Salesforce and the Google Marketing Cloud. The contract will ensure continuity of service, data integrity, and interoperability with the University's established analytics infrastructure. The services will be provided via an approved Google reseller under an educational pricing arrangement. The contract has a value of £74,400 over two years.

Awards

Awarded toAmountDate
Serpico Marketing Solutions Ltd — —

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £74,400.
Who is the buyer of this tender?
The contracting authority is University of Portsmouth Higher Education Corporation (United Kingdom).
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Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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Data collected from official public procurement sources. Amounts as published by the buyer.