Digital Media Buying - Guildhall School
Reference ocds-h6vhtk-04993c · City of London Corporation
Closed. Submission deadline: 9 October 2024. Estimated value: £628,045.
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Amounts and figures
Description
The estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees. Summary of requirements: • Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School‘s audiences. • Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends. • Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required. • Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity. • Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates. More details on the scope of the contract are contained in the Brief.
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 028799-2024 | 9 September 2024 |
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 9 October 2024. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is £628,045.
- Who is the buyer of this tender?
- The contracting authority is City of London Corporation (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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