Crimestoppers Illicit Tobacco Campaign
Buyer: HM Revenue & Customs
- Published
- 13 February 2026
- Estimated value
- £100,000
- Place of performance
- UK
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 013582-2026
- Reference
- ocds-h6vhtk-064b25
- Official source
- Official source
CPV codes
- 79341400Advertising campaign services
Description
Objectives: The supplier will deliver a 10-week national campaign aimed at changing public perception of illicit tobacco. It will also provide channels through which to report potential criminal activity relating to the importation, storage, supply and sale of illicit tobacco. This will provide a "test and learn" opportunity to gauge the effectiveness of the messaging. If successful, consideration will be given to running further campaigns. Deliverables: The supplier will • Develop a digital first campaign. • Craft compelling messaging with an easy read call to action. • Design creatives to present different strands of the issue. • Produce a suite of assets as part of the campaign including: - 6 static tiles - 2 social carousels - 1 radio ad (script) • Develop a campaign landing page on Crimestoppers-uk.org including core messaging and call to action for reporting with a link to the anonymised reporting form. • Create a briefing pack to assist the amplification of the campaign through Crimestoppers' network of contacts and stakeholders. • Approach the 43 police forces that the supplier works with to support the campaign • Garner support by sharing the briefing pack with 800+ stakeh…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| CRIMESTOPPERS TRUST | £100,000 | 13 February 2026 |
Official publications
- FTS · 013582-2026 · 13 February 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £100,000.
- Who is the buyer of this tender?
- The contracting authority is HM Revenue & Customs (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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