Creative Agency Services
Reference ocds-h6vhtk-05f017 · FIRST GREATER WESTERN LIMITED
Closed.
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Amounts and figures
Description
This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network. GWR has received significant peer and industry recognition in recent years for our long-running Famous Five creative strategy, including being named the 'UK's most consistent brand' by System1 as well as our most recent campaign being ranked in the top 3% of all travel ads in the country for distinctiveness, in a recent study done by Kantar. We are looking for a strategic and creative lead agency partner to help to continue this incredible success with the Famous Five campaign that has helped to drive customers' inspiration and excitement to get onboard with GWR for an adventure. This procurement process is being advertised and run by First Greater Western Limited on its own behalf and on behalf of the succes…
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 080311-2025 | 5 December 2025 |
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