Consumer Segmentation
Reference ocds-h6vhtk-046ba1 · AHDB (Defra Network eTendering Portal)
Awarded to A.C. Nielsen Company Limited (t/a NielsenIQ).
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Amounts and figures
Description
Awarded - AHDB intended to procure a Contract to a successful Supplier/s for the provision of Consumer Segmentation. The requirements is split into Lot One - Meat and Lot Two - Dairy. The successful supplier/s will be required to deliver and develop a Consumer Segmentation to underpin the future AHDB strategy and inform upcoming marketing activities. The segmentation needs to be based on actual purchasing behaviour as well as attitudes and should work across multiple AHDB sectors. The aim of the segmentation is to allow AHDB to have a common 'language' for all sectors and a way of targeting consumers more efficiently, beyond just simple demographics. Lot One - Meat a budget of £180,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Lot Two - Dairy a budget of £80,000 including VAT is available for year 1 including the creation and upkeep of the segmentation. Suppliers can apply for one lot or both
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | A.C. Nielsen Company Limited (t/a NielsenIQ) | — | — |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 030887-2024 | 27 September 2024 |
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