Best Start in Life (BSiL) - Creative and Strategic Agency 2026 - con_32044
Buyer: Department for Education
- Published
- 31 July 2026
- Estimated value
- £2,000,000
- Procedure
- Direct award
- Lots
- 1
- Notice number
- 072880-2026
- Reference
- ocds-h6vhtk-06d938
- Official source
- Official source
CPV codes
- 79340000Advertising and marketing services
Description
Contract for a strategic and creative partner to lead the ongoing development and delivery of the Best Start in Life (BSiL) campaign. The appointed agency will act as the lead BSIL agency, working with WPP to provide creative strategy and development, evolving the existing 'Any Questions' creative platform across all campaign themes and life stages; production of campaign assets across all paid channels and formats; brand guardianship of the Best Start in Life brand; creative input to support low/no-cost content for owned and shared channels; and collaboration with DfE, DHSC, and other contracted campaign agencies. The contract will be awarded as a three-year contract (with an optional extension to a fourth year) with annual break clauses. Continuation beyond year one is dependent on Cabinet Office and DfE spend approvals and supplier performance against agreed KPIs. The contract value is up to £2 million over four years excluding VAT, with no commitment to spend. Note: a portion of the annual maximum value is contingency spend.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| ABBOTT MEAD VICKERS.BBDO LIMITED | £2,000,000 | 31 July 2026 |
Official publications
- FTS · 072880-2026 · 31 July 2026
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is £2,000,000.
- Who is the buyer of this tender?
- The contracting authority is Department for Education (United Kingdom).
- How can I bid for public tenders in the United Kingdom?
- Bids are submitted through the official public procurement portal in the United Kingdom. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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