Bespoke Citizen Segmentation Tool and Visualisation
Reference ocds-h6vhtk-060e6c · West Midlands Combined Authority
Awarded to Experian Limited for £175,980.
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Amounts and figures
Description
Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities
Awards
| Lot | Awarded to | Amount | Date |
|---|---|---|---|
| 1 | Experian Limited | £175,980 | — |
Official publications
| Medium | Reference | Date |
|---|---|---|
| FTS | 006613-2026 | 26 January 2026 |
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