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Awarded United Kingdom Services

Always-on’ partnership with UCAS 26/27

Buyer: NHS England

Published
8 August 2026
Estimated value
£533,409
Procedure
Direct award
Lots
1
Notice number
075490-2026
Reference
ocds-h6vhtk-06df8f
Official source
Official source

CPV codes

Description

NHS England intends to award a 12 month contract to UCAS for the delivery of targeted marketing and recruitment support services to increase awareness of NHS careers and encourage applications and acceptances to nursing and allied health profession (AHP) degree programmes for the 2026/27 recruitment cycle. The contract includes targeted communications, management of NHS health careers webpages, audience segmentation, admissions data insights, and campaign reporting. The award is being made via a Direct Award under Schedule 5, Paragraph 6 of the Procurement Act 2023, as UCAS is uniquely placed to deliver these services through its national higher education admissions platform and is the only supplier with direct access to higher education applicant data.

Awards

Awarded toAmountDate
UCAS Media Ltd £533,409 —

Official publications

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Frequently asked questions

What is the estimated value of this tender?
The estimated value published by the buyer is £533,409.
Who is the buyer of this tender?
The contracting authority is NHS England (United Kingdom).
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Data collected from official public procurement sources. Amounts as published by the buyer.