ROMI (Return on marketing Investment) tool
Buyer: Veikkaus Oy
- Published
- 14 September 2026
- Submission deadline
- 15 October 2026, 13:00
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00632133-2026
- Reference
- ade5d09f-da77-4ffb-8f33-8e7d2df0347c
- Official source
- Official source
CPV codes
- 72000000Servicios TI: consultoría, desarrollo de software, Internet y apoyo
Description
The object of the procurement is Return On Marketing Investments (ROMI) tool and Marketing Performance Measurement as a SaaS solution. Purpose of the tool is to analyze and optimize marketing strategies and actions. Veikkaus is looking for a ROMI modelling software, which can model, how the marketing investments on offline and online marketing channels affects gaming revenue, and based on the modelling can forecast the optimal allocation to different marketing channels. Additionally, Veikkaus is looking for tool for marketing performance measurement. This means short term marketing campaign analysis and ability to react and optimize campaigns on short term (weekly – monthly level). The modelling software should be offered as SaaS. The procurement also covers support and expert services associated with the solution.
Award criteria
- Price — Total price
- Quality — Quality points
Official publications
- TED · 00632133-2026 · 14 September 2026
- OJS · 177/2026 · 14 September 2026
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 15 October 2026, 13:00. Check the official source, as dates can be modified.
- Who is the buyer of this tender?
- The contracting authority is Veikkaus Oy (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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