RFI / Customer Analytics platform
Buyer: Yleisradio Oy
- Published
- 21 May 2025
- Lots
- 1
- Documents
- 1
- Notice number
- 00326207-2025
- Official source
- Official source
CPV codes
- 48000000Paquetes de software y sistemas de información
- 72000000Servicios TI: consultoría, desarrollo de software, Internet y apoyo
Description
ABOUT THE RFI Yle is preparing a public procurement process concerning a solution for exploratory analytics, with a particular focus on user journey tracking, behavioural segmentation, and insight-driven decision-making. The solution is expected to serve multiple user groups, including analysts, product managers, and decision makers, by enabling accessible, self-service analysis and shared understanding of audience behaviour across teams. The aim of this Request for Information (RFI) is to engage in early-stage dialogue with relevant solution providers and to collect information to support the design and scoping of the forthcoming procurement. This initiative forms part of Yle’s broader effort to modernise its digital analytics capabilities in alignment with the company’s data strategy and commitment to privacy-first principles. The object of the procurement is described in detail in the Appendix 1. The preliminary technical requirements are listed in the appendix 2. - - - - - INTERESTED? Interested suppliers are invited to take part in the market dialogue by sending a request to participate by email to tarjoukset.yle(at)yle.fi at latest by 2nd of June 2025. In case you hav…
Official publications
- TED · 00326207-2025 · 21 May 2025
- OJS · 97/2025 · 21 May 2025
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Frequently asked questions
- Who is the buyer of this tender?
- The contracting authority is Yleisradio Oy (European Union).
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