Promotion campaign for processed potatoes in Asia
Buyer: VZW Vlaams Centrum voor Agro- en Visserijmarketing
- Published
- 13 January 2025
- Estimated value
- €498,650
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 00019840-2025
- Reference
- 10acda06-ed8b-4f91-889c-a541717d9b47
- Official source
- Official source
CPV codes
- 79340000Servicios de publicidad y de marketing
Description
VLAM is looking for a supplier for the development and execution of (parts of) a promotion campaign. With the promotion campaign for processed potatoes in Asia, we want to strengthen our position in three countries in Asia, i.e. Japan, Malaysia and Thailand. We want to achieve this through a B2B-communication campaign focused on high quality, premium taste and sustainability. These key messages will be communicated to a B2B-target group, i.e. importers, service providers and wholesalers. We want to inform this target group through a multichannel communication mix: PR-activities, online and print advertising in trade magazines, LinkedIn-campaign and events in Japan, Malaysia, Singapore and Thailand. The campaign wants to raise awareness of the European qualities and cause a positive shift in awareness. We hope to achieve a positive economic impact and increased exports of European and Belgian processed potatoes to Japan, Malaysia and Thailand by the end of the campaign.
Award criteria
- Price — price and financial terms
- Quality — creative approach: e.g. originality of the proposed idea(s)
- Quality — tactical approach and practical feasibility of the realization(s)/implementation
- Quality — feedback on the strategic approach of the brief
Awards
| Awarded to | Amount | Date |
|---|---|---|
| BBC Communication | €498,650 | — |
| HOPSCOTCH NETWORK | €498,650 | — |
Official publications
- TED · 00019840-2025 · 13 January 2025
- OJS · 8/2025 · 13 January 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €498,650.
- Who is the buyer of this tender?
- The contracting authority is VZW Vlaams Centrum voor Agro- en Visserijmarketing (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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