Promotion campaign for European fresh pears (Conference) in Italy
Buyer: VZW Vlaams Centrum voor Agro- en Visserijmarketing
- Published
- 13 January 2025
- Estimated value
- €363,800
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 00021231-2025
- Reference
- f6661b9d-ae80-4ae9-913f-1dfaa01d6d40
- Official source
- Official source
CPV codes
- 79340000Servicios de publicidad y de marketing
Description
VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. With this promotion campaign we aim to develop the Italian market for European and Belgian Conference pears through a B2B communication campaign focused on high quality, premium taste, and sustainability. The key messages about high quality, premium taste, and sustainability will be communicated to Italian fresh-produce professionals, including importers, wholesalers, and retail buyers. We want to inform our B2B target group through a multichannel communication mix: advertising and advertorials in trade magazines (print and online), a new website with information about the European Conference pear, LinkedIn, events in Italy like a participation at a trade fair, an inspirational tour, events on wholesale markets or a study trip to Belgium and tastings. The campaign seeks to raise awareness of these qualities and ultimately drive a positive shift in awareness and we hope to achieve a positive economic impact and increased exports of European Conference pears to Italy by the end of the campaign.
Award criteria
- Price — price and financial terms
- Quality — creative approach: e.g. originality of the proposed idea(s)
- Quality — tactical approach and practical feasibility of the realization(s)/implementation
- Quality — knowledge of the Italian B2B market/target group
- Quality — feedback on the strategic approach of the brief
Awards
| Awarded to | Amount | Date |
|---|---|---|
| HOPSCOTCH NETWORK | €363,800 | — |
| Serviceplan Group Benelux | €362,000 | — |
| FOCUS ADVERTISING | €351,625 | — |
Official publications
- TED · 00021231-2025 · 13 January 2025
- OJS · 8/2025 · 13 January 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €363,800.
- Who is the buyer of this tender?
- The contracting authority is VZW Vlaams Centrum voor Agro- en Visserijmarketing (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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