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Direct award European Union Services

Procurement of consumer panel data in 18 markets.

Buyer: Norges Sjømatråd

Published
16 December 2025
Procedure
Negotiated procedure
Lots
1
Notice number
00835586-2025
Reference
c59c0947-0f7a-47c5-9d46-d7977c935cae
Official source
Official source

CPV codes

Description

The Norwegian Seafood Council works systematically with market insights, market development, market stand-by and reputation building in selected markets around the world. The Norwegian Seafood Council has purchased the service "Europanel" over several years. The service offers figures showing private households' procurement of seafood in the selected market. The figures are collected via household panels operated by Worldpanel by Numerator and YouGov, while the service itself is offered by Numerator UK Ltd. The figures include the purchase of the entire seafood category and underlying products for the following markets: Germany, Spain, Italy, Poland, France, Netherlands, Belgium, Portugal, United Kingdom, Sweden, Denmark, Austria, the Czech Republic, Slovakia, China and South Korea. The figures include variables such as value and volume, but also penetration, frequency and other important parameters that allow the Norwegian Seafood Council to follow the changes in European consumers' buying habits. In addition, the panels include information on household demographic composition. The Norwegian Seafood Council intends to renew the contract with Numerator UK Ltd for the next three yea…

Awards

Awarded toAmountDate
Numerator UK Ltd

Official publications

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Data collected from official public procurement sources. Amounts as published by the buyer.