Point of Sales Campaign for European Fresh Pears (Conference) in China
Buyer: VZW Vlaams Centrum voor Agro- en Visserijmarketing
- Published
- 13 January 2025
- Estimated value
- €600,000
- Procedure
- Open procedure
- Lots
- 1
- Notice number
- 00021370-2025
- Reference
- 986daed2-a392-4fc4-86d5-f0d0bf4fb65e
- Official source
- Official source
CPV codes
- 79340000Servicios de publicidad y de marketing
Description
VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. This campaign is a continuation of the previous promotional campaigns, 'Taste of Europe China I & II,' aimed at strengthening the awareness and image of European Conference pears in China. These campaigns focused on in-store tastings, which stimulated sales and encouraged retailers to include the pears in their assortment. Despite a temporary export decline, trade figures now show a positive trend, though additional efforts are needed to regain the previous position. In the new campaign, VLAM will again focus on tastings and social selling to boost demand across both offline and online retail. Additionally, trade fairs, B2B events, and study trips will further enhance the wider brand awareness of Conference pears.
Award criteria
- Price — Price and financial terms
- Quality — Capacity, practical feasibility and quality of executing the number of tastings in Chinese retail: capacity to organise the number of tastings, quality of the promotional staff and organising staff.
- Quality — Experience with the Chinese retail market: experience in organising tastings for fresh fruit or food or similar promotional activities in Chinese retail shops, knowledge and experience with Chinese…
Awards
| Awarded to | Amount | Date |
|---|---|---|
| SOPEXA CHINA CO., LTD | €600,000 | — |
| Paradigm Communications Ltd. | €554,000 | — |
Official publications
- TED · 00021370-2025 · 13 January 2025
- OJS · 8/2025 · 13 January 2025
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Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €600,000.
- Who is the buyer of this tender?
- The contracting authority is VZW Vlaams Centrum voor Agro- en Visserijmarketing (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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