Point of Sales Campaign for European Fresh Pears (Conference) in China
Buyer: VZW Vlaams Centrum voor Agro- en Visserijmarketing
- Published
- 28 October 2024
- Submission deadline
- 3 December 2024, 13:00
- Estimated value
- €600,000
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00652972-2024
- Reference
- 986daed2-a392-4fc4-86d5-f0d0bf4fb65e
- Official source
- Official source
CPV codes
- 79340000Servicios de publicidad y de marketing
Description
VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. This campaign is a continuation of the previous promotional campaigns, 'Taste of Europe China I & II,' aimed at strengthening the awareness and image of European Conference pears in China. These campaigns focused on in-store tastings, which stimulated sales and encouraged retailers to include the pears in their assortment. Despite a temporary export decline, trade figures now show a positive trend, though additional efforts are needed to regain the previous position. In the new campaign, VLAM will again focus on tastings and social selling to boost demand across both offline and online retail. Additionally, trade fairs, B2B events, and study trips will further enhance the wider brand awareness of Conference pears.
Award criteria
- Price — Prijs en financiële voorwaarden
- Quality — Capaciteit, praktische haalbaarheid en kwaliteit van het uitvoeren van het aantal tastings/proeverijen in de Chinese retail: capaciteit om het aantal proeverijen te organiseren, kwaliteit van het…
- Quality — Ervaring met de Chinese retail: ervaring in het organiseren van proeverijen voor vers fruit of voedsel of vergelijkbare promotionele activiteiten in Chinese winkels, kennis en ervaring met Chinese…
Official publications
- TED · 00652972-2024 · 28 October 2024
- OJS · 210/2024 · 28 October 2024
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 3 December 2024, 13:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is €600,000.
- Who is the buyer of this tender?
- The contracting authority is VZW Vlaams Centrum voor Agro- en Visserijmarketing (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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