Organisation of a Marketing Programme for German Wine in Sweden
Buyer: Deutsches Weininstitut GmbH
- Published
- 14 October 2025
- Estimated value
- €900,000
- Procedure
- Negotiated procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00675165-2025
- Reference
- 1199753c-dc8b-4620-8207-2548cd2a5c6a
- Official source
- Official source
CPV codes
- 79340000Servicios de publicidad y de marketing
Description
The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas. In order to gain a market presence of German wines in Sweden for the years 2027-2032, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine -alcoholic and non-alcoholic- and sparkling wine producers and related topics relevant to the market.
Award criteria
- Price — Average price for one estimated year in the period Jan. 2027 - Dec. 2032
- Quality — Implementation concept table top presentation
- Quality — Conceptual idea
- Quality — Marketing strategy (incl. social media) for Sweden
- Quality — Makeup and structure of content
- Quality — Comprehensibility of the presented contents
- Quality — Overall impression of the presentation
- Quality — Sustainability Plan
Official publications
- TED · 00675165-2025 · 14 October 2025
- OJS · 197/2025 · 14 October 2025
Other tenders from Deutsches Weininstitut GmbH
Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €900,000.
- Who is the buyer of this tender?
- The contracting authority is Deutsches Weininstitut GmbH (European Union).
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