Organisation of a Marketing Programme for German Wine in Great Britain
Buyer: Deutsches Weininstitut GmbH
- Published
- 7 February 2024
- Estimated value
- €780,000
- Place of performance
- DEB3J
- Procedure
- neg-w-call
- Lots
- 1
- Notice number
- 00079712-2024
- Reference
- 1298cca9-3ead-4342-947d-d4f46a6eb878
- Official source
- Official source
CPV codes
- 79340000Servicios de publicidad y de marketing
Description
The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas, including Great Britain. In order to gain a market presence of German wines in Great Britain for the years 2025-2030, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing and public relations work through multi-channel activities and provide information on German wines, German wine and sparkling wine producers and related topics relevant to the market.
Awards
| Awarded to | Amount | Date |
|---|---|---|
| Phipps Relations | €720,000 | — |
Frequently asked questions
- What is the estimated value of this tender?
- The estimated value published by the buyer is €780,000.
- Who is the buyer of this tender?
- The contracting authority is Deutsches Weininstitut GmbH (European Union).
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