Media strategy and media space purchase for ARTE.tv in Spain, Poland, Italy, English-speaking Europe

Published

29 February 2024

Estimated value

€2,000,000

Place of performance

Strasbourg, FRF11

Procedure

neg-w-call

Lots

4

Notice number

00124350-2024

Reference

b130a8ba-efb6-4706-a905-928c55727eec

Official source

Official source

CPV codes

• 79000000Servicios a empresas: legislación, mercadotecnia, asesoría, selección de personal, imprenta y seguridad
• 79340000Servicios de publicidad y de marketing

Description

To further develop its pan-European communication and marketing strategy, ARTE G.E.I.E. is currently looking for (a) digital media agency(ies) to help promote its programmes in Europe outside France and Germany, in the following languages: English, Spanish, Polish and Italian in the European territories of Spain, Poland, Italy and English-speaking countries in Europe. Thanks to the European Development department and the support of the European Commission, ARTE is today becoming a European cultural platform which addresses 70% of Europeans in their mother tongue as part of its online content is available in six languages i.e. English, Spanish, Polish and Italian alongside French and German. ARTE's catalogue in 6 languages is made available on ARTE’s own digital platforms (arte.tv, applications for mobile and Smart TV) as well as on selected social media channels. The offering in six languages is available for free Europe-wide and, for half of the catalogue, worldwide. This contract’s purpose is to promote ARTE.tv as a brand and its catalogue in the before-mentioned target countries, Agencies can apply to cover one, two, three or four of the following markets: • Spain • Poland •…

Frequently asked questions

What is the estimated value of this tender?

The estimated value published by the buyer is €2,000,000.

Who is the buyer of this tender?

The contracting authority is ARTE G.E.I.E. (European Union).