Media Planning and Buying Services for Safefood

Published

27 March 2026

Estimated value

€4,000,000

Place of performance

IE053

Procedure

neg-w-call

Lots

1

Notice number

00213776-2026

Reference

aaf09e86-6257-46f5-b5d4-621eab9555ac

Official source

Official source

CPV codes

• 79341000Servicios de publicidad
• 79341100Servicios de consultoría en publicidad
• 79340000Servicios de publicidad y de marketing
• 79341200Servicios de gestión publicitaria
• 79341400Servicios de campañas de publicidad

Description

Safefood wish a competitive process for the establishment of a single party framework agreement for Media Planning and Buying Services. The services to be provided will include the provision of integrated media planning and buying service across all media channels for Safefood, together with the provision of integrated strategic media communications planning. Safefood also requires an understanding of target audiences and their behaviours and motivations. Services shall include the following: 1.Analysis of the media consumption habits on the island of Ireland (North and South) of audiences targeted by Safefood communications. 2.Detailed analysis of all relevant media channels and updates on media market trends. 3.Assistance with development of Safefood integrated marketing communications plans. 4.Preparation of media strategy and media plan in response to Safefood campaign briefs. 5.Advice and assistance on any media planning and buying issues relating to advertising campaigns undertaken by or on behalf of Safefood in response to the brief provided. 6.Purchase of media space as per prices and quality parameters that will be set on behalf of Safefood. Responsibility for the negotiat…

Frequently asked questions

What is the estimated value of this tender?

The estimated value published by the buyer is €4,000,000.

Who is the buyer of this tender?

The contracting authority is safefood (European Union).