Media Agency Tender
Buyer: Vattenfall GmbH
- Published
- 19 February 2024
- Place of performance
- Berlin, DE300
- Lots
- 1
- Notice number
- 00103571-2024
- Official source
- Official source
CPV codes
- 79413000Servicios de consultoría en gestión de marketing
- 79000000Servicios a empresas: legislación, mercadotecnia, asesoría, selección de personal, imprenta y seguridad
- 79340000Servicios de publicidad y de marketing
Description
The agency will support the VATTENFALL marketing and branding goals with the following services: The Services shall cover the complete day to day work regarding media strategy, media planning, management, negotiation, media buying, administration and follow-up for any offline and online media communication, and any kind of coordination related with. The Services also include amendments to approved media plans and negotiations regarding compensation and invoicing. The Services shall potentially cover furthermore all offline and online media types including, but not limited to media sponsorships, Search Engine Marketing (SEM), Search Engine Optimization (SEO) on campaign basis; the use of the Service Provider’s planning software/tools; optimization and negotiation strategy/tactics; verification of bought media, including but not limited to spot insertion/placements checks for TV/Radio/Print/OOH/Cinema; evaluation of campaign outcome versus objective; and a follow-up of achieved costs. Online investments should at all times be tracked by a third party tracking tool chosen by VATTENFALL. For the Services related to online this includes, but i…
Frequently asked questions
- Who is the buyer of this tender?
- The contracting authority is Vattenfall GmbH (European Union).
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