Marketing automation solution for VR Group - Invitation to participate
Buyer: VR-Yhtymä Oyj
- Published
- 10 July 2025
- Procedure
- Negotiated procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00450068-2025
- Reference
- 6fb5a856-d5ec-4e49-9654-575a8b4c5938
- Official source
- Official source
CPV codes
- 72000000Servicios TI: consultoría, desarrollo de software, Internet y apoyo
- 72212480Servicios de desarrollo de software de ventas, mercadotecnia e inteligencia empresarial
Description
VR-Yhtymä Oyj / VR-Group Plc (hereinafter also "VR" or "contracting entity") is starting a public tendering process to procure a marketing automation and customer communications system. The system handles automated marketing processes and customer communications such as newsletters and application messaging and loyalty program events. The goal of this procurement is to acquire a modern marketing automation/customer engagement system for VR’s passenger traffic operations in Nordics. The procurement includes the system license, possible other licenses required for system add-ons (such as email gateways etc.), support, monitoring and maintenance services to ensure the system remains operational throughout the contract period. The supplier will also be responsible for managing the hardware, software, and security required for the system. This procurement focuses on providing the system as a service (SaaS). This does not include implementation and ongoing services for operational tasks. The preliminary description of the procurement is attached to this invitation to participate (Annex 1). The description and related documentation will be specified during negotiations and the final …
Award criteria
- Price — Price 50-70 %
- Quality — Quality 30-50 %
Official publications
- TED · 00450068-2025 · 10 July 2025
- OJS · 130/2025 · 10 July 2025
Other tenders from VR-Yhtymä Oyj
- VR Group: SAP SuccessFactors Subscription Licences
- VR-Group/ Web- & backend-development expert services, framework agreement
- VR-Yhtymä Oyj: PIMA-palvelut ja muut ympäristötekniset asiantuntijapalvelut
- VR-Group: Integrated planning solution - Invitation to participate
- VR-Yhtymä Oyj: Osallistumispyyntö / Jätehuoltopalvelut
- HR Solution for VR Group
- VR-Yhtymä Oyj:n Sr3 vetureiden ETCS-järjestelmän päivittäminen
- TARJOUSPYYNTÖ VR Yhtymä Oyj, Henkilönsuojaimet
- Identity and Access Management -Solution (IAM) / Invitation to participate
- Identity and Access Management -Solution (IAM) / Invitation to participate
Frequently asked questions
- Who is the buyer of this tender?
- The contracting authority is VR-Yhtymä Oyj (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
Create a free account and receive new tenders from European Union matching your business, every day.