Marketing automation solution for VR Group / Invitation to participate
Buyer: VR-Yhtymä Oyj
- Published
- 14 February 2025
- Procedure
- Negotiated procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00102394-2025
- Reference
- 7be73209-4d36-4045-893a-a1bf24ee1326
- Official source
- Official source
CPV codes
- 72000000Servicios TI: consultoría, desarrollo de software, Internet y apoyo
- 72212480Servicios de desarrollo de software de ventas, mercadotecnia e inteligencia empresarial
Description
VR-Yhtymä Oyj / VR-Group Plc (hereinafter also "VR" or "contracting entity") is starting a public tendering process to procure and implement marketing automation and customer marketing communications system. Marketing automation and customer marketing communications system handles VR's automated marketing processes and customer communications such as newsletters and application messaging. The goal of this procurement is to acquire a modern marketing automation/customer engagement platform for VR’s passenger traffic operations. The procurement includes the system license, implementation, and support and maintenance services to ensure the platform remains operational throughout the contract period. The supplier will also be responsible for managing the hardware, software, and security required for the system. This procurement focuses on providing the platform as a service (SaaS) and its implementation. However, it does not include ongoing services for operational tasks, such as building automations or other continuous operational activities beyond the implementation phase. The preliminary description of the procurement is attached to this invitation to participate. The description…
Award criteria
- Price — Price 50-70 %
- Quality — Quality 30-50 %
Official publications
- TED · 00102394-2025 · 14 February 2025
- OJS · 32/2025 · 14 February 2025
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Frequently asked questions
- Who is the buyer of this tender?
- The contracting authority is VR-Yhtymä Oyj (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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