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Invitation to tender for Bord Bia’s European Meat Shopper Monitor

Buyer: Bord Bia (Irish Food Board)

Published
18 June 2025
Submission deadline
3 July 2025, 12:00
Estimated value
€204,000
Procedure
Open procedure
Lots
1
Documents
1
Notice number
00391988-2025
Reference
6f67ff56-e34f-490c-810b-f7ec33d2cb62
Official source
Official source

CPV codes

Description

Meat exports are a key focus of our work and make up a large proportion of our food and drink exports. To support our Irish meat producers in developing closer and longer-term relationships with their retail customers, we wish to understand how shoppers engage with the meat category in retail, both online and bricks and mortar. Shopper insight has been identified as a key tool to support our clients in retaining customers, driving premiumisation in Europe and increasing weight of purchase with key customers. We believe better shopper intelligence will greatly support our clients and Bord Bia’s overseas offices in their position as category experts. Our ambition is to use shopper intelligence as a calling card for Bord Bia and the Irish food industry at large when working with retailers around Europe and, in turn, help drive the growth of Irish meat exports. We want this piece of research to be the go-to for the industry when looking for shopper intelligence. We are seeking partner agencies who can continue the work of designing and disseminating best in class shopper insight in the meat category across Europe, and who can marry this data with a good understanding of the retail cate…

Official publications

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Frequently asked questions

What is the deadline to bid for this tender?
The submission deadline is 3 July 2025, 12:00. Check the official source, as dates can be modified.
What is the estimated value of this tender?
The estimated value published by the buyer is €204,000.
Who is the buyer of this tender?
The contracting authority is Bord Bia (Irish Food Board) (European Union).
How can I bid for public tenders in European Union?
Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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Data collected from official public procurement sources. Amounts as published by the buyer.