EU Strategic Communication in Viet Nam

Published

25 June 2026

Estimated value

€3,000,000

Procedure

restricted

Lots

1

Notice number

00434929-2026

Reference

affd0e93-6b83-4bc0-a99d-12fe77cc04dd

Official source

Official source

CPV codes

• 79340000Servicios de publicidad y de marketing

Description

The purpose of this contract is to position the EU as a strategic, reliable, and long-term partner of Vietnam among key target audiences and stakeholders. The contractor will design and implement a strategic communication campaign to raise awareness, strengthen engagement, and reinforce the EU’s image as a trusted partner under the EU–Vietnam Comprehensive Strategic Partnership (CSP). The campaign will support the visibility of the EU’s ongoing and future cooperation portfolio, guided by the EU’s priorities for external assistance, and will showcase tangible results and the added value of EU–Vietnam cooperation. Activities will highlight key EU priorities, including the green transition, sustainable and inclusive development, and governance, while demonstrating concrete benefits for Vietnamese citizens. Communication activities should clearly convey why EU actions matter to the people of Vietnam, emphasising shared values, mutual interests, and real-life impact through creative, accessible, and non-technical approaches implemented under the Team Europe framework. Building on the previous “Plug In To Evolution” and “I’ve Got the Power” campaigns implemented by the EU in Vietnam, …

Frequently asked questions

What is the estimated value of this tender?

The estimated value published by the buyer is €3,000,000.

Who is the buyer of this tender?

The contracting authority is European Union, represented by the European Commission on behalf of and for the account of Vietnam (European Union).