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Direct award European Union Services

Ctrip StayLonger Kampagne

Buyer: Deutsche Zentrale für Tourismus e.V. (DZT)

Published
14 August 2024
Procedure
Negotiated procedure
Lots
1
Notice number
00489372-2024
Reference
7461e8ef-43eb-4a2c-9934-474893ae2f8c
Official source
Official source

CPV codes

Description

Kern der Kampagne ist die Zusammenarbeit mit Ctrip bei Produktentwicklung und Vertrieb in Verbindung mit B2B Schulungen und einer Landing Page. Eingebunden in die Kampagne ist außerdem die Lifestyle- und E-Commerce-Plattform Little Red Book mit Influencer Content sowie der Suchmaschinenbetreiber Baidu.

Official publications

Other tenders from Deutsche Zentrale für Tourismus e.V. (DZT)

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The contracting authority is Deutsche Zentrale für Tourismus e.V. (DZT) (European Union).
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Data collected from official public procurement sources. Amounts as published by the buyer.