Creation & development of a multi-country programme addressing how milk production and consumption can be part of sustainable diets & their contribution to a more sustainable food system in FR & DK, Cniel and implemented by DDB (DK) and Cniel (FR)
Buyer: Centre National Interprofessionnel de l'Economie Laitière (CNIEL)
- Published
- 24 December 2025
- Submission deadline
- 10 February 2026, 09:00
- Estimated value
- €1,402,494
- Procedure
- Open procedure
- Lots
- 1
- Documents
- 1
- Notice number
- 00863403-2025
- Reference
- 89e23c8e-d3d5-4c18-a335-5f52e6ec99a6
- Official source
- Official source
CPV codes
- 79341000Servicios de publicidad
- 79341400Servicios de campañas de publicidad
Description
The purpose of the contract is the selection of a communication agency for the creation and development of a multi country programme 2026-2027 aimed at addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system. It aims to enhance milk competitiveness and consumption by addressing how milk production and consumption are compatible with sustainable consumption. It also aims at increasing awareness of the products and production methods merits demonstrating how the dairy sector can contribute to climate change mitigation, biodiversity conservation, reduction of GHG emissions and increasing attention to animal welfare. The project will address milk as such and as an umbrella of the whole category of dairy products made of milk. It will target consumers as a primary target and KOL as a secondary target. Important: Please note that this tender exclusively concerns the selection of a communication/creative agency in charge of the implementation of this programme. It does not include media buying or evaluation services, which will be the subject of separate tenders.
Official publications
- TED · 00863403-2025 · 24 December 2025
- OJS · 248/2025 · 24 December 2025
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Frequently asked questions
- What is the deadline to bid for this tender?
- The submission deadline is 10 February 2026, 09:00. Check the official source, as dates can be modified.
- What is the estimated value of this tender?
- The estimated value published by the buyer is €1,402,494.
- Who is the buyer of this tender?
- The contracting authority is Centre National Interprofessionnel de l'Economie Laitière (CNIEL) (European Union).
- How can I bid for public tenders in European Union?
- Bids are submitted through the official procurement portal of European Union. El Vínculo helps you find tenders and analyse their documents; submission always happens at the official source.
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